For genuine and lasting improvement within the sport of rugby, especially in England, governing authorities must commit to fundamental, transformative change. A crucial component of this necessary overhaul involves a strategic reimagining of how new Premiership franchises are established.
Instead of continuing to concentrate development solely in traditional rugby strongholds, there should be a proactive and deliberate policy to incentivize and support the placement of these new professional teams in previously unrepresented or ‘untapped’ counties across England. This strategic expansion is vital not only for broadening rugby’s geographical footprint and cultivating new fan bases but also for ensuring the sport’s long-term health, widespread appeal, and equitable growth nationwide.
